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StyleChannel Beauty is My Business LLC, located in Washington, D.C., is led by Antonio Shell, a highly experienced professional in the beauty service industry. With over eight years of expertise, he specializes in traditional and beauty makeup application, lash placement, and touch-up work. He provides makeovers for bridal parties, public events, and social gatherings.

StyleChannel offers a range of services, including tattoo coverage, beauty grooming for both men and women, makeup classes, and event makeup solutions. With access to high-quality products sourced from a top makeup factory, they ensure flawless application and long-lasting results. Customizable packages are available to meet the unique needs of each client.

Beyond individual services, StyleChannel has made its mark in the television industry, having worked with VH1’s Black Ink Crew (Season 1), Fox 5, ESPN, and BET Networks. Antonio has also collaborated with high-profile clients such as Tamar Braxton, Big Freedia, Dutchess, K. Michelle, and Keyshia Cole.

Antonio Shell, widely known as StyleChannel, found his passion for makeup through a deeply personal journey. In 2017, he lost his mother to stage 4 cancer. Witnessing the impact of the disease, he created a beauty line in her honor. “When you have cancer, it erases everything. My mom had no hair, no eyebrows—nothing. I sat there and did her makeup. I didn’t know what I was doing. I posted it online, and it went viral,” he recalls.

A year before his mother’s passing, Shell had to leave his job to care for her. During this time, she recognized his potential, encouraging him to pursue makeup as a career. Today, his work continues to honor her legacy, transforming lives through the power of beauty.