Lovell – Watcha Gonna Do

Mrgryndreport June 28, 2018 in Singles, Grynd Exclusive, Videos Tagged 2018, audio, featured, Featured Music Artist, hip-hop, hot-new-music, indie, Music Track, Music Video, Music Videos, new music, Single, song, Underground, Upcoming Artist, Urban, Video, youtube - 3 Minutes

Lovell Spreads Positivity through New Single
“Whatcha Gonna Do”

WASHINGTON, D.C. – Lovell Brooks has always had an undeniable passion for everything that had to do with music. After receiving his first big break in 1986 with his performance group Private Affairs, he knew he possessed the drive and talent to go far. As he continued on with his career, he realized he wanted to take a different route as a solo artist. He was so focused on perfecting his craft independently, which prompted him to continue on his journey as such.

When it comes to Lovell’s style, he prides himself on being extremely versatile. After dabbling into RnB music, his peers began noticing how his talent effortlessly started to shine through. “After taking some time off from music, I had a reawakening in 2010. I wasn’t liking what I was seeing in the industry, as violence and drugs were being promoted. So, I took matters into my own hands and reinvented the wheel with my own sound,” said the artist. It took serious determination and bravery to stand apart from the masses, and promote a message he hoped would go further. It was no surprise that his fans were immediately receptive to the positive message he shared through his music.

Lovell shook the RnB scene by storm when he released his reintroduction single, “Baby Hi”. The song alone raked in numbers at a rate that Lovell was stunned, and rightfully pleased, by. In continuing to provide inspiration to his listeners in need of it, he kept the momentum going with the release of his most recent single, “Whatcha Gonna Do”, from his follow-up album “Universoul Man”. “It’s a soulful reminder to gangsters in the street who may be doing bad things,” said Lovell. “It has a Curtis Mayfield vibe to it. I just want to give a warning to people who may want to gravitate toward criminal behavior. I want to inspire them to pursue more positive aspirations.” Much like its predecessor, the single has garnered a lot of attention as it continues to generate an overwhelming amount of positive feedback.

Regardless of what projects he’s working on, Lovell strives to be the “O.G.” as he continues to spread an uplifting message through his music. “Not to sound cliché, but people shouldn’t give up so easily. Nothing by chance will happen fast, so you have to continue to hone your craft,” said the singer. He hopes his fans will take heed to his message, and never stop achieving their goals in life. After all, Lovell is a living and breathing example of someone who never stopped reaching for greatness.