What’s good? Please tell us your name and where you are from?

My name is Ash The PR God. I’m from Jamaica, Queens.

For those who don’t know explain what you do in the music business?

I’m a PR GOD so I do a little bit of everything. I’m Jack Thrillers assistant so I handle all things Jack, I set up press runs for artists, I’m the president and casting director of 16orBetter and The Sex Room, I shoot and edit videos, I blog for Jackthriller.com, Boobootv.com and 16orBettershow.com.

How do u feel about music now vs music when you were coming up?

It’s changed so much! When I was growing up, guys would sing about the same things but would have more tact. It went from “Let me softly caress you and make love to you” to “Bitch we fucking or nah?” And it’s all about this swag music. It doesn’t have substance. There aren’t heavy hitting legends anymore. A lot of artist that are out now, your wont hear shit from them next summer. We had people like Jadakiss, Jay-Z, TI, Jeezy, Busta Rhymes that made hits and can still put out a single and have a hit. Now it’s just about making a hit that will be poppin in the club. Not many artist are here for the long run.

How did you link up with Jack Thriller and his team?

I saw a AD and he emailed me back. The rest is history.

Explain the concept behind 16 or Better?

16orBetter is the American Idol of rap. It’s a platform that give independent artists the opportunity to showcase their lyrical skills on a platform that normally isn’t offered to the independent artist. They are given a beat, or they preform a Capella in a room full of celebrity guests, legends in the rap industry as well as a room full of their peers and media outlets. It’s not free to make it in the music industry but we help put you on at a reasonable price.

Where is 16 or better held and how does an artist register for the event?

It’s held in the Bronx, NY. We do it once a month. You can email 16orBetter@gmail.com and I email back details. Right now it’s $500 to enter the cypher but that price is subject to change to get it while it’s hot.

How important is branding in this business?

Branding is EVERYTHING. Branding and networking . You have to put your brand out there by any means. Websites are one of the best ways of branding I believe because once you have a bunch of bloggers working for your site, you expand your network and word gets out about your content.

In your experience what are some of the common mistakes you see with artist?

Following someone that doesn’t have their best interest at heart. There are so many fake PR’s and managers that don’t do anything for the artist but take their money. You have to do your research and check these people’s car facts.

Are there any other ventures you like to explore in or outside the music business?

I eventually want to edit films and TV shows. Maybe even having my own TV show. I want to be able to turn on the TV and see my work.

What is your definition of Grynd?

Grynd is a nonstop hustle. No sleep. Putting in work and great quality work. Too many people do one thing and sit there and wait for results. Your suppose to be so consumed with projects.

Any shout outs? How can we find you online?

Follow me on Instagram @ashtheprgod @16orbetter @_thesexroom